Where to Publish Your E-Book – Kobo, Kindle, Apple, Overdrive?

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– Amazon Kindle definitely has the market for e-books cornered in the United States but it’s not the only
player in the marketplace. If you’re a non-fiction author
about to publish an e-book, you might be wondering where you should upload
your book for distribution. If you are, stick around. (upbeat music) Hi there, I’m Julie, the book broad, award-winning author and
founder of Book Launchers, your professional self-publishing team that will help you write,
publish, and promote a money-making, impact-creating
non-fiction book. We help authors take an idea and turn it into a fantastic business and brand-boosting book. And then when it’s done, we
help them get distribution and attention for that book. Authors like Gautam Baid, Carol Sanford, Dr. Mark Lindholm, and Thomas Gabor. As part of that, we’re also helping them create print books and e-books. And a discussion that comes up is where their e-books
should be distributed and how to get it there. So first, where? That largely depends
on who your readers are and where they’re located. We’ve talked about going
exclusive with Kindle before and it’s not what I typically recommend. So I’m assuming you want
distribution more than just Kindle. If you are on Kindle, you’re hitting a pretty good
chunk of the U.S. market, but it’s not everyone, and U.S. is only one country in the world. If you wanna capture Canada and other English
speakers around the world, you really should look
at including Kobo, Apple, and if you want library
distribution, OverDrive. You’re gonna need a way
to access all of these unless you’re willing to go direct with the ones that you can go direct. OverDrive, you need a way to get there. So the first decision is where
do you think your readers are going to look for your book, then once you’ve decided
where you should be, the next decision is how to get there. Now there’s two options for
getting e-book distribution. Direct, and this works
for most of the platforms but not all, like OverDrive,
the library system. Or the second option is
through an aggregator. Now before I get into the
big details around this, I want you to know this
is a gigantic rabbit hole and you can get lost in the details. I’m gonna stick to the high
level, most important points but if you do wanna
dive into finer details of everything I’m saying, I’ve got a great post by David Wogan who broke down the different aggregators and the pros and cons. It’s a touch out of date
in terms of a few details, but it’s a great overview if ya like traveling down rabbit holes. (gasps) – I love rabbit holes! – So what is direct versus an aggregator? Direct is uploading your
e-book direct to each provider so going onto KDP, and then if you have a Mac
and only if you have a Mac, uploading your e-book to Apple, then Kobo, then Barnes
& Noble, and Google, and filling in each of the forms and uploading your files directly. (bright chime)
The upside of doing this is you can adjust the
finer details of your book, that’s the metadata, to be
specific, to that channel and you will make more money
because there’s no middle-man. The downside is pretty big. The effort it takes to
upload to all those channels is one part of it, but now if you have to
update or make a change, you have to update it everywhere, and then checking your sales and getting paid from all
these different places, which means more paperwork
at tax time, that’s no fun. That’s where companies like
Draft2digital, Publishdrive, Smashwords, and others
come into the picture. They are what are called an aggregator and what they do is act as the hub for your book to be distributed
to many places at once. You upload your book once, select where you want
it to be distributed, and they take care of the rest. We’ve talked about aggregators before when we talked about ACX
versus Findaway Voices. The downside of an aggregator
is, of course, less money and a little less control. The upside is a whole lot of reduced pain in the patootie.
(chuckles) It becomes one place to see your stats, one place to make updates, et cetera. And they will reach a lot
more than just the big players so you really can connect with a reader wherever they are looking for you, including OverDrive, which
is the library system. Of course, for this, you pay
them a fee for their services which is only fair. So ultimately, going direct
or going through an aggregator is largely a choice between
cost and convenience. Whatever you decide, know this. It is not the job of Kobo, Kindle, Apple, or any distribution
channel to sell your book. That is your job to get the
book in front of readers. Some of these folks do a better job of helping you with this than others and there are different
benefits to each channel but ultimately, it doesn’t matter how
much distribution you have if you’re not marketing your book. Also,
(clock ticking) if you have more time than money and you are okay with
hassle, upload direct to the channels you want
your book distributed on. This will make you the
most amount of money and most of the platforms
are totally free to use. Finally, know that readers
are loyal to a store. If your book is not available on Kobo and that is their e-reader of choice, even if they’ve heard great
things about your book, they’re unlikely to switch
to a different app or device just to buy and read your book. So you will be missing out on some readers if you aren’t widely available. But it’s impossible to
know until you do it whether or not it’s a game-changer for your and your book sales. My advice to most non-fiction
authors who can’t decide is this: Upload direct to KDP and Kobo and use Draft2digital or
PublishDrive for the rest. We set our clients up with Draft2digital and they’re really happy
with their services, distribution options, and support. I’ll link to them below. But I’m curious. What are you doing with your e-books? Share it in the comments below and when you comment the
day a video is released, you’ll be entered to win some
fantastic book launcher swag like this #NoBoringBooks mug that I don’t have a copy of right now or this oh-so-soft journal, (laughing) which I also don’t have on hand. And while you’re here, please
smash that thumbs-up button. Try it. It feels so good. (bell chime)
And subscribe to the channel so we can hang out again when
then next video comes out. New videos every Tuesday and Friday, except in the summer, when
I sit lake-side in Canada watching the geese poop on the beach and my son play in it. Now, why are you still listening to me say disgusting things? There are so many other videos for you to check out while you’re here like this one, which is fantastic, and this one, which is equally fantastic so just pick the thumbnail that
you think looks the coolest. I’m waiting for you. (upbeat music) – I freakin’ love rabbit holes.

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