“Your price is too high.” How many times have you heard that, or how
many times have you thought to yourself, “That’s what someone’s going to say to me if I even
think about starting a business or charging what I really want to charge or charging what
I think I’m worth”? It’s a very common and probably, I would say,
the most common response that you get from somebody who feels like they’re not ready
to invest in what you’re offering, regardless of what that is. So I talk about this a lot. I teach this inside of my program, the Authority
Accelerator, all the time, and I wanted to do a really deep dive training on this for
you, because there really are only three responses I’ve found in speaking to thousands of people
over the last couple of years in building my business to this question. They may surprise you. So we’re going to get to those in just a second. But first, if you’re excited about this video,
hit that like button. Be sure to subscribe. Hit the bell to be notified every single time
we post a new video. If you know somebody who could benefit from
watching this, which I think there’s a lot of people who could, because this is such
a struggle. I struggled with this when I started my business
in such a big way, and I’m so excited to give you this information, because I think it’s
going to be really helpful for you in making more money, bringing in more amazing clients,
because that’s what you deserve and should have, and, overall, just creating more peace
of mind inb your business. All right. So let’s dive in. So the first thing you want to talk about
is … Let’s just do like a little pros and cons list, because I love one of those, but
sacrificing on your price versus charging what you’re worth. So sacrificing on your price. So let’s say someone says to you, “Your prices
are too high,” and you’re like, “Oh, okay, well, I’m going to discount it then, and I’ll
give it to you for 50% off” or whatever it may be. The issue of doing that in a reactive way
is that you allow the client to break your boundaries immediately. So what do you think they’re going to do when
they actually start working with you? They’re going to become those clients that
are the largest pain in your ass you have ever met. They’re going to be the people who ask for
all the extras, ask for all your time, message you when they shouldn’t be messaging you,
and just break every single one of your boundaries. Again, I say this with love and from so much
experience. So the moment you let somebody break your
boundaries right off the bat, they’re going to think that they can continue to do that,
moving forward. So sacrificing on your price breaks boundaries. The other thing that it does is it devalues
your worth and outcome. If you guys can read this, bless. I have the worst writing in the world, but
hopefully you can read that and it makes sense. But that’s another thing, is that the moment
you discount your price again just to get somebody in the door, it means that you don’t
truly value what you do, and you don’t see the value in what you do, and you’re not confident. Therefore, they can smell that. It’s not saying that the potential client’s
bad, but, I mean, we all want a deal. We all would like to pay less for what we’re
getting. But what it does is it says, right off the
bat, “Oh, I can of take advantage of the situation, and I can take advantage of this person again,
moving forward.” Here’s the thing. If you watched last week’s video right here
on how I started my business very lean and for under $100, a big part of why I did that
was because I wanted to make sure that I was never in a vulnerable state, and not having
money in the bank and having so much debt puts you in a very vulnerable state. Now, everybody’s been there. I’ve been there. But it makes you more reactive when you’re
trying to get people in the door, when you’re trying to create revenue, when you’re trying
to close deals, because you’re like, “I just need the money.” So you feel very sort of panicked, and you’re
just going to take what you can get. Taking what you can get means you’re going
to get bad clients. Can I get an amen in the comments if you’ve
ever been there? So those are just a few of the reasons that
sacrificing on your price is detrimental to your business. You might think, in the immediate terms, that
it’s going to bring in more people and you’re going to get an influx of clients. But the thing is you might get that, but you’re
going to get more headache later. So charging what you’re worth, first and foremost,
it combats all of these. But secondly, it makes you premium choice. It makes you this aspirational choice that
people want to work with. So they’re not just working with any Jack
or Jill off the street. They want to work with you because you know
your worth, and you are the premium option. People will save up just to work with you. When you’re the premium, you become desirable. It’s kind of like dating. I pretty much compare everything in business
to dating, but it’s kind of like dating. The more readily available somebody is, the
more clingy somebody is, generally the less desirable they are to us. So it’s the very same thing in business. You’ve got to stand your ground and know that
you are worth what you’re charging, and we’re going to talk about how to price what you’re
charging and your products and everything in a second. But when you understand that and you charge
what you’re worth and you have a premium price, it gives you the option of being the premium
choice that people really, really want to work with, and you become more and more desirable. It also makes you more profitable, which,
again, combats the fact that you are not going to be reacting to clients and just saying
yes to clients because you need the money. That is the worst and most vulnerable place
to be as a business owner. If you’re charging what you’re actually worth,
you’re charging a premium, you are the premium choice, you’re creating more profit in your
business. Therefore, you have the safety net, and you
have what I like to call runway, which I’m going to dive into deep in my next video,
which is going to be all about the simple steps to financial freedom. But runway basically means that you have money
in the bank for at least a few months. So if, God forbid, something happens to your
business or to you and things stop running, you can still sustain your lifestyle and your
business because you have that runway or that money in the bank. So makes you more profitable so you’re less
reactive to taking on bad clients. So really important to understand those pieces
of why sacrificing on price and charging your worth are very different things. If you’re just reacting to clients and you’re
just trying to get people in the door, it’s going to create all of this. Now, I made a few other notes, so I want to
make sure that I’m hitting everything that I want to. But the piece that I wanted to add into this
is that this is the long game. This is the short game. So you might get an influx of clients by sacrificing
on your price. But, like I said, in the long term, it’s going
to create more headaches for you. This is the long game because you’re going
to create a business full of clients you love and you’re obsessed with, as opposed to having
a business full of clients that give you a heart attack because they stress you out so
much. So, again, long game versus short game. If you want to be around for a long time and
have a business that you like and doesn’t make you miserable, this is why charging what
you’re worth is really, really important. Now, the only reason that you shouldn’t be
charging what you’re worth is if your product sucks. If your product doesn’t do what you say it
does, if your program doesn’t do what you say it does, if your service doesn’t do what
you say it does and doesn’t deliver the outcome, then you shouldn’t be charging anything at
all. That’s also a short game to play. So if you just make something to make money
and you’re not thinking about how it’s going to affect your clients, then you shouldn’t
be charging anything at all, and you are sacrificing your integrity as a business owner by doing
that. So whatever you’re making, it should be the
best in the business. If it’s the best in the business, you have
no problem charging your worth and being the premium choice. Okay? Okay. The final thing I want to say on this before
we dive into pricing and how to price is that when people know that they’re working with
the best and when they actually have skin in the game, meaning that they have invested
money into you and it’s a decent amount of money for them, they are going to be so much
more committed to getting to the outcome that your service, product, etc. provides, which
is a win-win for both scenarios. The client is going to get what they want. So they’re going to see success, and they’re
going to get the outcome that you’re telling them they will. You’re going to get an amazing testimonial
and amazing social proof that you therefore can use to continue to scale your business
and share the results with other people, to say, “Yes, I am the best,” which is going
to attract even more amazing clients to you. So that’s a big part of this, is charging
what you’re worth makes people committed. If someone’s buying a $19 e-book, do you think
they’re actually really committed to the outcome of that e-book, or do you think it’s more
of a mass play versus “I’m actually going to change your life with this”? Okay? If you have a $19 e-book, don’t get mad at
me, but I’m just saying … and I’ve charged all levels. I know that the clients who actually have
skin in the game get way better results because they’re serious and they take it seriously
and they’re focused. So those are all the big things there that
I wanted to go over. Okay, so lqet’s move on to the next part of
this, which is … I promise I’m going to get to this question. “Your price is too high.” How do you respond? We’re going to answer that a little bit later,
but before we do, I wanted to explain to you how I price and how we show our clients how
to price. Now, if you are interested in working with
me, I put a link below where you can actually apply. If you’re a coach or consultant or an expert
and want to have an online business, there’s a link to apply for our Authority Accelerator
program below. So it’s an application-only program. But wanted to just tell you that. So there it is. So the value-based pricing system is what
we use inside of the Authority Accelerator. It’s what we teach our clients to do, and
it’s a really effective way of pricing your products and your services, because it no
longer positions you as trading time for dollars, and it no longer positions you as charging
hourly, because that doesn’t really serve any benefit and, again, doesn’t create the
level of commitment that people need in order to really create transformation. Now, do you want to charge something astronomical
just for the sake of it? Absolutely not. Again, I’ve charged all levels, so I know
what I’m talking about here. What I know to be true is that value-based
pricing is the best model to actually land on how to price your program and services. So what is it? Let me tell you. So value-based pricing looks like this. Cost plus income minus barrier equals value-based
price. What the heck does that mean? So why this is so powerful is that you’re
looking at the cost to your client. So you actually do the research, you speak
to a lot of people who are in your ideal client realm, and you get to know what it’s costing
them to not get the outcome that you’re going to provide through your paid program service
offer. That is mentally, financially, and emotionally. Then you have your income. So that’s you as the business owner. Realistically, to keep your business afloat,
to pay your bills every month, what is your income goal? Let’s just say it’s 10K a month, and you then
would set your goal. If you have, let’s say, a $2,000 program or
offering or something like that, then you would need to sell five of those. That seems pretty manageable and doable, especially
when you’re creating an outcome that transforms people’s lives or businesses, which is what
a good program or offer does. It actually creates a transformation, because
at the end of the day, people aren’t paying for time. We all don’t have enough time. That’s one of the biggest complaints you’ll
ever experience with anybody in your life, is that “I never have enough time. There’s not enough time in the day. I wish I had more than 24 hours.” So creating this really long program and thinking
you can charge more because of it isn’t actually the case. It’s the outcome and the transformation you
create that creates the value of it. So people aren’t paying for time. People are paying for results and paying for
transformations. So what are your income goals? What’s the cost of the client, financially,
emotionally, and mentally? Then what’s the barrier to entry? So this is doing research in your market to
see what’s everyone else charging and making sure that you understand what people are already
paying for this solution. Then you can kind of cross-reference that
with what you’re going to be charging. So cost plus income minus barrier to entry
equals the value-based price. So before I dive into the responses to “Your
price is too high,” I wanted to give you an example of this. So let’s just say that … I actually have
a client who does this, and I love her. She helps women heal their acne using natural
methods, and her results are insane. She is amazing. She was telling me the other day that there
were some moms talking with one of her friends across the country, and they were saying,
“Oh my gosh, there’s this celebrity skin specialist that I’ve been following on YouTube.” That was her. So she started to really build a name for
herself, and we have talked a lot about pricing. So the cost for her clients is actually very
high, and when she’s been speaking to clients, they’re saying things like, “I’ve missed a
week of work because I’m so embarrassed about my acne. I’m paying for therapy because of the mental
toll that it’s taking on me. I’m going for a facial every two weeks.” Those things add up. That at least is almost $1,000 a month. Now, her program does not cost $1,000. It’s actually slightly less. So the value of her program is super high
when you consider the cost that our clients are experiencing by not having the solution. Her program actually works, so the value of
a program is so high to her clients, and her income goals, she’s able to hit them, because
she’s hit a price point that allows her to not sell to many people, but have a good amount
of clients that are manageable, that are paying her a decent amount to get this amazing cost
to them solved. So no more therapy, no more missing a week
of work, no more X, Y, and Z, the mental, financial, emotional toll that it’s taken. So you could be selling business services. You could be selling health and wellness. You could be selling personal training, whatever
it is, but there is a cost, and that’s why people want to buy a solution. So you’ve got to figure out what that cost
is and then base your price off of that and your income goals and research what the barrier
to entry is right now, meaning what is the average cost in the marketplace for the solution
that you’re providing, and what should yours be, based around that and the other two factors? So that’s value-based pricing. All right. Moving on to what you came here for, which
is “Your price is too high.” I think you need to understand all of that
before I get into the answer to this question and the three responses to this question,
the only three responses that I think you really need. So let’s dive into those now. Recap, compare, and fit. So what do I mean by that? Recap means, “Okay, let’s go over what this
is currently costing you,” and this is something that you would talk to the potential client
about and say, “Okay, with where you’re at currently, tell me what’s going on with your
situation. What is this currently costing you on a mental
level, on an emotional level, on a financial level?” So with the example I gave earlier, it’s close
to $1,000 a month. So recap that cost and make it really clear
that that’s the current cost. You want to repeat it back to the person,
because a lot of the objections around “Your price is too high” comes from a place of scarcity,
and it comes from a place of “Nothing else has worked. So why would this work for me? I don’t want to pay you, because nothing’s
worked.” So it’s this internal monologue that’s happening
for the person who is objecting, because they’ve lost all hope, and they really don’t think
that anything else is going to work, which is totally fair once you get to that point. But you need to help this person through to
make the decision, because you know what you have to offer is actually going to work for
them. “Do you want to recap? Okay, so currently this is costing you, let’s
say, $1,000 a month. It’s costing you $1,000 a month.” Then the next thing you say is, “And when
you say my price is too high, what are you comparing that to?” Then you want to kind of reiterate again,
“Are you comparing that to the therapy sessions that you’re currently doing once a week that
you don’t feel like are progressing you? Are you comparing that to the facials that
you’re spending a couple hundred dollars on every two weeks that aren’t helping with your
acne problem? Are you comparing that to maybe another program
that you took that I’m unaware of?” It kind of adds a level of clarity, of “What
am I comparing this price to? Why am I saying this is too high? Is it because I’m comparing it to those things
that have not worked for me?” So, of course, a dollar would be too high,
because nothing has worked. So you then compare it and stop talking. Let the person kind of let that sink in, because
they really have to think about what are they comparing it to? Then the final thing is, if they still won’t
budge on it, this is the final thing that I say. It’s something along the lines of, “Listen. I don’t want to take your money if you don’t
think this is going to work and if you’re not committed to the process of making it
work, because this is not a magic pill. It’s not going to work overnight. That’s never what I’m going to guarantee,
and I only want clients who are committed. So I understand that you are committed and
you really want this problem to be solved. I’m prepared to help you with that, and I
know I can, but I don’t want to work with you if you’re not committed to that outcome
as well. I don’t think it’s beneficial to either side.” Then just stop talking and let them do it. Let them go with it, and let it marinate,
because, a lot of the time, people will say, “No, I am committed, and I want to do this. I’m just scared.” Then you can kind of talk through that. But that’s the process of getting people to
the place where they realize, “Oh, no, it’s not too high. It’s just too high to compare to the things
that I’ve done before that haven’t worked. That’s why I’ve come to you, and you are going
to actually help me with this. So I am willing to pay you.” So that’s my whole process of how to do this. If you liked this video, hit the like button
below. Be sure to subscribe. Hit the bell notification to get notified
every single time I post a video. Share this with someone who needs to see it,
because I think it’ll help a lot of people. Like I said, if you want to apply to be part
of our Authority Accelerator program, you can click the link below this video. It is for coaches, consultants, and experts
who want to elevate their income, impact, and authority online in an evergreen way using
my help and working with my team. So application-only. Application is below. If you want more info on all of this stuff,
check out this video on how I started my business for less than $100 and this video on the one
thing that I needed to know in order to become a millionaire. Thanks for watching. I’ll see you in the next one. Bye.

Tags: , , , ,


  1. Sunny Lenarduzzi says:

    Thanks so much for watching! Have you ever heard this objection from your client? Let me know in the comments.

  2. Dorka Tomankova says:

    Oh hell AMEN!!! Took us a while to get that

  3. Gail Deshawnda says:

    I do ghostwriting and I've had a few people like that. I know I do a great job and all my previous customers were happy to pay the price so I don't even deal with people that try to talk me down

  4. Unstoppable Goddess says:

    I find people get like this with any sort of health care or spiritual care/advice/counseling they want. Their argument is โ€œwow so youโ€™re going to charge me for helping me to live?! Itโ€™s my LIFE so you should do it for free! You want me dead obviously!โ€ ๐Ÿ™„ lol

  5. TOP WOMEN says:

    so blessed I am now able support my family due to FunOnlineWork .com

  6. Unique Strings & Things says:

    Some people want something for nothing not appreciating the work it takes to create a product

  7. Ashley Johnson Cross says:

    This was a struggle for me when I first started! ๐Ÿคฆ๐Ÿฝโ€โ™€๏ธ. I love the chart to distinguish the difference. Donโ€™t allow the client the break your boundary! This is SPOT ONNNNNNNN. I love the content sis. Keep it coming. โค๏ธ

  8. Pam Armstrong says:

    Love this soooo much! <3

  9. Bright Side Videos says:

    Any new YouTubers here๐Ÿ™‹โ€โ™€๏ธ
    Let's support each other ๐Ÿ’ž๐Ÿ’ž

  10. Anthony says:

    Great breakdown! I always ask what results the client expects, how much they have spent previously, and where do they feel like they need to most guidance? And then what would it mean to you to have the results you are looking for? My point is cost is emotional and if they can see the value cost long term, who wouldn't choose to buy๐Ÿ˜†. There are shit programs out there and in 2020 what's important to me is authenticity and results. Valued content with proven results and a little push goes further than busy work with maximum pressure sales. You rock!!

  11. Paige Benjamin says:

    Lady Sunny! A couple of friends have recommended your channel to me, but this is the first time that I've actually taken the time to watch one of your videos. I'm so pleased I did. This is BRILLIANT! Loved the gems you dropped here. Very valuable and helpful to people in ANY line of work. Appreciate you taking the time to share this with us.

  12. Patrice D'Evans says:

    Where have you been my whole entrepreneur life ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฟ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ


    Yes!! Discounting our work brings out the people who will NEVER honor your boundaries ๐Ÿ–ค

  14. dyssa says:

    Can you please explain more the value based price? With some examples maybe? I couldn't understand how you can establish the cost for the client. Thank you

  15. Ola Hairessence says:

    This video is so informative. Thank you for sharing ๐Ÿ™

  16. Sara Plinska says:

    Fabulous tips! Thanks so much! I love your approach!!!

  17. Creative 7 Inc says:

    This is such a big question/event that will occur to pretty much every single person entering the field! Really like how you summarized how to work around this issue Sunny!

  18. ARTIST AS GUIDE says:

    Sunny—This was such a help. Thank you for really doing a deep dive. Perhaps, could you do a video based on your opinion of a "money back guarantee" offer? I am really on the fence in offering that for the course I created (called The Procrastination System) because the pros and cons are neck and neck. As always, thanks so much, Sunny!

  19. Making Pallet Furniture says:

    Awesome video, so informative ๐Ÿ‘

  20. Thrasher Associates says:

    Recap – Compare – Fit. Pure Gold.

  21. April G Mckinley says:

    Amen!! I need to put this in my everyday life for real . I am so serious. It makes sense. Thank you ๐Ÿ™๐Ÿฝ Sunny.

  22. Content Omnivore says:


  23. Deirdre Hardiman says:


  24. GEORGIO ASMR says:

    This is very helpful for people who do quality work & have high prices. For me, i try to make things affordable for my t shirt business so people will want to come back & buy more items. I think for small businesses they should start with affordable prices so they can build a decent clientele & then start slowly bumping up the price. I want shop to be accessible for everyone cuz i know some people don't have that big money like that so i try to be fair. It all depends on what you are offering. That's just my thoughts

  25. sityak2000 says:

    One of the worst client I had was a free shoot a good year ago. Shoot was free/collaboration shoot so I could build my portfolio. She was a full one hour late! Didn't share my work nor tagged me and came back to me a year later complaining that she no longer finds the pictures. She thought if I send a Google drive link it will be on her Google from that on. Even tried to ask me to contact Google…
    Fast forward to this morning. Got a request for a collaboration free shoot by an influencer. Told her about my prices and recommended her some other photographers who might do TFP. Than she asked for a discount. And this is the critical bit! I didn't give her a discount from a 2 hour shoot but offered her an extra hour for free. She is very happy now and we both look forward to the shoot!

  26. Bulldog Tech says:

    10% of your clients will take 90% of your time – i no longer deal with "them" i send them to others – serious people only! i can say that after 35 years in business

  27. EcoCentric Homestead says:

    There are a lot of people that will say your price is too high, no matter what the price.

  28. WHATEVER says:

    Thank you!

  29. I AM says:

    Wait a minute. Sunny has a tongue piercing ooohhhh lol

  30. Karol Garley says:

    The Value!!! ๐Ÿ’•

  31. Deona Skinner says:

    โคโคโค wowww!!!! Cant wait until I'll be able to afford you lol

  32. Lost Yogi says:

    The simple question to "your price is to high" is "no" ๐Ÿ™‚
    What they say is "I can't afford it" or " I'm not willing to invest that much into myself".
    They never did the research and you should never listen to financial advice from broke people ๐Ÿ™‚
    Kind regards and blessings to you all

  33. Ed Troxell ๐Ÿ“ฒ Facebook Live Producer says:

    Amen to that and so true on these points! The "clingy" is so true lol

  34. Izzo's Blue Light Productions says:

    Thank you Sunny!!

  35. stayfitanywhere says:

    For sure. Especially for personal training and online coaching. It's a constant struggle but over the years I've learned to not compromise value just for a sale and to give over the top service so the cost doesn't become an issue.

  36. metro_pia says:

    This is so amazing and informative! I really like working with clients that I love instead of those who give headaches. Charging for your worth gives you more reasons to love your business and not stress me out. Thank you for the video

  37. Viive-Kai Rebane says:

    Okay I really hope im gonna remember this because it is gold!!!

  38. AmazingTracingASMR says:

    I have a question. 1 Jan 2020 ive started my compagny. Im doing extremely well(get a lot of tips and all my clients talk amazing about me), i already started to work less in my other job. Now the thing is, im pretty cheap in comparising with my compettitors. My price list said my prices are introduction prices till may. But how much do i raise the prices?

  39. Lpittfit says:

    Yes, 100%!!! We need to appreciate and understand our own value. Love this ๐Ÿ’–

  40. Char Wilcox says:

    Amazing video, thank you! All of your advice and Tips/tricks have worked for me so far!! Thank you so much Sunny <3

  41. sonipitts says:

    Bad clients? AMEN!

  42. Valentine Lister says:

    This is gold! ๐Ÿ’› I love you much integrity you have in your marketing. I'm in your YouTube for Bosses course and it's the one of the best decisions I've ever made!

  43. Journey to Wellness says:

    Wow Sunny, this is such an important video on a topic no one else is talking about! I do have one question though, does this pricing strategy still apply when youโ€™re new in the industry, launching your product/service for the first time, and donโ€™t yet have any social proof or testimonials showing it actually works?

    Iโ€™ve been considering starting an ADHD coaching business and had always thought it was a good idea to take on the first few clients for free or at severely reduced rate. Is this not a good idea?

  44. Prerika Agarwal says:

    Hi! Love the video @sunny- Can you share the info for the acne specialist? Thank you

  45. Mathew Allen says:

    1:32 I may have done this more than once :-/

  46. Karina Molostova says:

    Love your take on this issue! Very insightful!

  47. Susie Vanni says:


  48. Mathew Allen says:

    Also, the "stop talking" part is pretty key. Resist the urge to fill silence with more talking.

  49. Angelita Biscotti says:

    Who was that acne specialist on YouTube? Would love to check out her stuff.ย 

    I really needed this video too, thanks Sunny!

  50. Donna Makes Art says:

    This is GOLD!

  51. Family on Standby says:

    Pricing is the hardest and most important part of starting a business. 100%. And stick to your guns; you're the expert!

  52. Lina Huffman says:

    Who is this skin care specialist pls?

  53. ohbettie says:

    So true. The one time I let a client dictate my pricing and let her have a discount, she has been a nightmare ever since, and since my service is something you have every year or so, I dread seeing her as each time it's a headache! Learnt that lesson at least!

  54. Rauchquarz San says:

    THIS VIDEO was definitely one of the very best!

  55. Misteryo-2 says:

    I'm subbing to anyone that likes and comment "done".

  56. jakwath says:

    I'm still a bit fuzzy on the value based pricing bit…. so if cost to the client is 1k and my desired income is 10k/month across 5 'units' sold( so 2k per unit) and barrier is lets say a $600 cosmetic line from a competitor, then would my value based price be $2400 i.e( 1k + 2k -600) ?…. did I understand that correctly?

  57. The Style CoachTM says:

    Another great video. It's so important to realise your worth and charge appropriately.

  58. Kolyo Dan says:

    Focusing on long game is the most important step in order to succeed in business. Any short term decision hurt in the future. Thank you Sunny for this awesome presentation โค๏ธ

  59. Bonita DeRosa says:


  60. Dr. Juanita Benedict says:

    GREAT VIDEO! So very helpful. Thank you for providing so much value.

  61. Posting Productions says:

    โ€œIf you are not committed to making this workโ€ Great advice! I recently worked with a family member doing SMM for him and his business. He wasnโ€™t committed and I realized after he is the client that I would want to stay away from. He wasnโ€™t willing to do or get me what I needed to make him successful. We had success, but could have had MUCH more if he had been committed. Great video!

  62. Ted Draws Dungeons says:

    OMG you are the best! It's not about the money. I offer value. I offer quality. The rates are the rates and I'm worth it. Are you worth it? Then don't discount. Are you not worth it? Get better! YES!!!

  63. Virginia Dausque says:

    I love your videos Sunny. And this one has SO MUCH VALUE! wow, I'm stocked. Thanks for sharing with us all.

  64. dipankar chowdhury says:


  65. Aiman Slime says:


  66. Liza Vandamme says:


  67. Yetti Auto Detailing says:

    Thank you so much for this business. Being a Mobile Auto Detailer I run across this all the time. Admittedly at first I fell trap to sacrificing my price to gain clientele. However after being burned more than once. I have now started putting my foot down. In many cases it pays off big time. I had a customer tell me they could get it cheaper somewhere else. I now have them booked to fix what the other guy messed up and they are paying full price for it as well.

  68. MyStyleSpot Blog says:

    Amen! Love this Sunny! Thank you! I give in on pricing every now and then and totally end up with those total pain in the A#$ clients!

  69. Doreen Porter says:

    O my gosh.

  70. Doreen Porter says:

    I already knocked off 50%. Charging my worth

  71. I have read that book says:

    Second that

  72. Aimee Lawrence at Wild Craft says:


  73. Faith love to Praise says:
    Watch and share this video to bless someone else's life

  74. Tina Dee says:

    Amen Sunny! ๐Ÿ˜‰

  75. Paul Ciurysek, MD says:

    Thank for such an informative video… You made a comment about clients who ask for discounts being the worst clients and I can confirm that it's true almost 100% of the time. I'm curious how you would address someone on Instagram who asks you a specific and detailed question that would otherwise be reserved for your paid clients without shutting them down and insulting them? I'm struggling with people who are sending me DM's asking very lengthy and detailed questions based on the stories or posts I make and I'm not sure how to respond since the level of attention their questions need would be reserved for my paid clients. Thanks ๐Ÿ™‚ Love the channel!

  76. Sullivan J Photography says:

    So weird Sunny! I feel like this video is meant for me! Thank you so much!!! My membership registration begins tomorrow and I was wondering about the prices. I do see a lot of top photographer membership at a low price so I always am debating about my prices. I totally agree that my ICA wouldn't take the time to work like they should at a lower price!

  77. Natalie-Claire L says:

    Saved this! Thank you.

  78. captaincali says:

    In Los Angeles our gas prices are so high I love using it against people.

    Them: Thatโ€™s too high! I remember when I used to buy those for $50 dollars.
    Me: Yeah I remember when gas was one dollar too.

    But the bottom line is bad customer REALLY suck. Run them away if you can ๐Ÿ˜‚

  79. Projects Rewritten says:

    One of your best videos.

  80. Self-Taught Weightloss says:

    Their money is too low. ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

  81. Soul Unions says:

    This was AMAZING!!! I really appreciate and agree with the list you made. I love your responses to when they say it's too much, especially the part about commitment. That's what I'm gonna say, too. Thank you so much!!!!!! ๐ŸŒท๐ŸŒท

  82. The Rich Mind says:

    Hey Sunny, my sister recommended your channel a few days back and I feel in love with your content. Thank you. Can you please make a video on how you made your extro and end screen template. TIA.

  83. David Flather says:

    Thank you Sunny. So helpful. ๐Ÿค 

  84. Hakan Kaya says:

    Itโ€™s a great subject to overcome
    Just Iโ€™m thinking about this price and client responses,
    This help me more
    Thanks ๐Ÿ™

  85. Renegade Financial says:

    You first must have experience before you charge a premium. That is why internships and mentorships are so important.

  86. Amanda van der Gulik - Financial Literacy says:

    Big Take Away today: You're 3 final questions to make them re-think their original idea that your price is too high. What is it costing them to NOT invest in your service or product! I love the simplicity and the depth of those three questions. Making your prospects show you that they are willing and committed and that they won't become an 'energy sapping' client. If you have a sales video, you can also incorporate those questions on your close for sure. Love it! Thanks Sunny! Big BIG hugs!

  87. Zarir Merwanji says:

    Thank you for all the wisdom this week, itโ€™s been very helpful in growing my brand, itโ€™s slow but Iโ€™m learning. Just wanted to say thanks so much ๐Ÿงก

  88. Michelle Campbell says:

    This was excellent! Thank you

  89. Anna Romanovich says:

    Does it work the same way with luxury items? Something like art.

  90. Allison Chakroff says:

    Amen! I have a Bakery focusing on custom orders that take hours and people expect Walmart pricing. Thanks for the great lesson!!

  91. Yoga Bliss Dance says:

    Yasss… re: the largest pain in the ass. So true Sunny.

  92. THE LOUIS SHOW says:

    You are great, tomorrow i have meeting with my potential client and i think value i got from this video will help me tomorrowโค๏ธ

  93. Health Origins says:

    Great video Sunny, definitely good tips for deciding on the pricing โค๏ธ๐Ÿ‘ I love hiw you vet your clients fir your program now, hence making it less attainable and hence more desirable, plus getting better quality clients – a win win! ๐Ÿ™‚

  94. Nassim Najjar says:

    litle support for my personal instagram ? nassimna3

  95. camelia elena says:

    YOU TEACH MIND CONTROL ONLINE . in small words without too much babbling we live in a superficial society .very very superficial and poor minded . the more the pay the more value has the person that sells and the product they buy .selling art that its not even art often as i see online , that worth almost nothing , and pricing thousands of euro ,and you make yourself desirable ,means mind control that today it's very used on all levels of life .distructive force. very common . if the power of money will disapear in one moment an entire planet will be free again .after a lot of confusion,cause they never tasted true freedom yet . people create because they have emotions to share ……not crap to sell . as long as everything goes around money(paper) people forget how to live and how to create . there is a constant stress ,thinking about money ,artists loosing their minds because of this business and going down and having long periods of time that they are blocked from inside . creation means free spirit . you make this beautiful and unique nature of human transform in something mechanical ,without a soul .SUPERFICIAL AS YOUR MIND .

  96. Intentional Lifestyle Creators - #ILCTV says:

    Super valuable information! Thank you for sharing! Love the pro's and con's list! Eye opening!๐Ÿ‘

  97. Eduardo Herrera says:

    As always Sunny, thank you very much!

  98. OWild1Child says:

    ugh amen to the boundary pushers. buhbye~~

  99. Seiluke Nonprofit says:

    From experience, I don't even respond. I just walk away from a massive headache waiting to happen.. Then again that's if you're choosing not begging.

Leave a Reply

Your email address will not be published. Required fields are marked *