Top 10 Marketing Books for Entrepreneurs


So when you hear the word “marketing,” what
do you think about? Really, marketing, because the world of business
is a lot about marketing, right? How you market yourself, your product, what
do you think about? What word comes to mind? See, for me when I think about the word marketing,
I think about how you tell your story. How you tell the story of your company, how
you tell the story of yourself, how your story’s being told. Is it reaching the audience you want it to
reach? Do you know the audience that you want to
reach? That’s marketing. And a lot of times – I remember one time I
was in an audience and I heard this speaker speaking from stage, and this audience was
filled with 70-year-olds who are getting ready to retire. They were between 70 -80. And he’s on stage. No one in the audience is less than 55. And he’s on stage and saying, “Can you imagine
if one day you’re driving a Ferrari? Can you imagine if one day you’re driving
a Lamborghini? Can you imagine if one day you’re going down
to the beach and you’re surfing? And I’m sitting there saying, “Does he know
who he’s marketing to and how he’s telling the story?” Because your story doesn’t resonate with this
audience. Maybe it resonated with a different one, but
it doesn’t resonate with this audience. So, it is very, very important for you to
study marketing, and marketing becomes an art. It becomes a lot of fun if you learn how to
do it the proper way. It helps you out in business. It helps you out in every aspect of your life. So many of you kept asking me, Pat, give me
top books I need to read on marketing. And finally, we’re giving it to you. And I’m giving it to you in a way where I’ll
recommend 10 books to you, and then from there you can do whatever you want with these 10
books. I believe every entrepreneur must study these
10 books for marketing. #10: for me on this list would be The Art
of SEO. The Art of SEO is #10 on the list and the
reason why this book – now keep in mind, you can buy this book and I think they have the
most recent edition out now. I don’t think this is even the most recent
one. (Mario, I think there’s another edition after
this one. Yeah, there’s another edition after this one.) The Art of SEO. And it’s pretty big. You’re talking about 645 pages. And what you’ll first do when you pick this
book up, go to the contents, and go through areas right now you’re struggling with. You can literally take this thing and go to
tying SEO to conversion and ROI. I’m struggling with that. Let me go study that. This almost becomes the bible for SEO because
nowadays when you’re doing SEO for your company, or you site, whatever you’re doing, you need
to understand the world of SEO. If you don’t, you’re going to be left behind. You, your team, your staff needs to know this
language. This is the book I would recommend. #9 – The next one I would recommend is Contagious. Contagious is a very good book that describes
the certain elements combined together that makes up for something to go viral, for something
to spread. And the words it uses is social currency,
triggers, emotion, public, practical value, and stories. I highly recommend you read this book, Contagious,
because once you read it, you’ll kind of say, “Well, now this makes sense why this idea
caught on and it started spreading. I never thought about it this way.” One of the stories it talks about in Contagious
is the iPhone video. Right? He puts it in the blender, and you see this
blender chopping up this phone and this blender blows up. Because the point of this blender was it is
so powerful, it can tear up an iPhone. That became the marketing campaign on how
to tell the story of how amazing of a blender this is. This blender started selling blenders all
over the world. Very, very good book to read for marketing
is contagious. I’d say the other one is Made to Stick – I
don’t know if I have one here with me. We always have one in the office. I don’t have one here with me. Let’s put a picture of it on the video so
you can see it. Made to Stick is a book that explains to you
how this story sticks with your audience. How a lot of times you will tell a story where
somebody will not remember, and then here’s what we do for a company. You’ll go to a presentation, for instance,
and after the presentation, you walk out, you remember nothing. You don’t remember a single thing. But you go to another presentation, same exact
topic, same everything. The speaker says six different stories, and
three of them stayed with you. One of them brought tears to your eyes. And you walked out. That story is made to stick. It sticks with you. You will forever link this company to the
story that was shared with you because it was made to stick. It teaches you how to get your stories to
stick with the people you’re doing business with. #7 is Traction. Obviously, Traction has to do with I think
it’s 19 or 21 points he talks about in this book on traction, on how to get your concept,
your product to start having traction where it starts creating momentum and starts building
on that momentum. Very good book, Traction. #6 is Trust Me I’m Lying which I think is
one of the best titles out there for marketing. This is by Ryan Holiday, I think. Ryan Holiday’s Trust Me I’m Lying. Beautiful title for a book. And when you read it, he explains to you what
things he did as he was marketing his products. He’s got so many great stories on what he
did so I would recommend you reading Trust Me I’m Lying. #6 is DotCom Secrets. DotCom Secrets is written by, I want to say
his name is Russell Branson. Am I saying it right? And Russell Branson is pretty well known in
the marketing space. A lot of people use him. A lot of people know him, and they pay him
a lot of money to do the work that he does for them. I’m talking seven figures types of numbers
that this guy gets paid to do the work. In DotCom Secrets, he simply tells you how
to set up your emails, how to get the funnels, when the customers come in and how to set
up your funnels in a way that’s leading to what you want and then asking for more. There’s a lot of things you can learn for
your business on Secrets. #4 to me is Kotler and Keller, Marketing Management. It’s an old-school book that if you go to
University, if you get this book, you pretty much don’t need to go get a marketing degree. Because this is what they talk about the entire
time in marketing. It has so many great stuff in this book on
what you can do on your marketing side. Lots of value in this. I was almost putting this as number one, but
it’s number four, Kotler and Keller. And then number three is Tipping Point. Tipping Point is what happened to Facebook. Tipping Point is what happened to Instagram,
to Snapchat. Tipping Point is what happened to the Dollar
Shave Club, where that one video, which everybody has seen, and now Dollar Shave Club was recently
purchased, Mario, by who? Gillette just bought them for a billion dollars. Dollar Shave Club was just bought for a billion
dollars after the commercial went viral on YouTube and got 24 million views, a billion
dollar check for Dollar Shave Club. You’ll find out why that happened in the book,
Tipping Point. Number two is very close to number one, but
I didn’t put it number one was Positioning: The Battle for Your Mind. It’s an older book. It’s not a newer book. So some of the companies that are examples
he gives in the book are not newer, it’s older, but still, the book is so effective and relevant
to today that I think every marketer needs to study that book. Don’t even read that book. That’s a book you study. It’s called Positioning: The Battle for Your
Mind. There’s a lot of different editions. A lot of different covers. I don’t know which one you guys are going
to put up here on the image to show, but it’s a fantastic book for you to read. Then #1obviously above everything to me in
the marketing world is Blue Ocean Strategy. I’ve been saying this in so many different
books. They’ve already sold, I don’t know, three
million copies, four million copies. Every single marketer, every CEO, I’ve had
every single executive at one point I had them read this book cover to cover. Wrote a paper on it. We spent eight hours just talking about this
book in a room full of 40 people that we were coming up with ideas after reading this book. Sometimes so many people ask me questions
about marketing, and I ask the question, first, read the book, Blue Ocean Strategy then ask
me these questions about marketing. This is that important of a book for every
entrepreneur, every businessman, every businesswoman, every executive, every single person who is
planning on doing anything that has to do with marketing, you’ve got to read this. It gives you an edge on business, on how to
market and tell your story in a unique way where you separate yourself from all the competitors
where everyone’s trying to go after one market, you pivot, and all of a sudden you don’t have
an enemy anymore. And you have an easier time getting a piece
of this pie because there are no enemies. Enemies, you’re in a blue ocean, where there’s
no one there, instead of a red ocean, shark-infested, you’re in a beautiful place over here. Okay. Those are the 10 books I will recommend you
to read, on marketing, and if you’ve read any of them, comment on the bottom. If you suggest any other marketing books,
I’m always looking for good marketing books – I’ve read most of them – but if there are
any good marketing books, recommend those books on the bottom. If you haven’t subscribed to this channel
yet, if you haven’t subscribed to this channel yet, our goal is to get to a million subs
by the end of the year, be sure to subscribe to the channel here. I think right here, somewhere here, and then
join the notification squad as well. And with that being said, thanks for watching
everybody. Take care. Bye, bye.

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100 thoughts on “Top 10 Marketing Books for Entrepreneurs”

  1. Valuetainment says:

    For detailed notes and links to resources mentioned in this video, visit

  2. Lukas Pilz says:

    Love these books, i have read them all! Where can I get this bookshelf?👀

  3. Maniraj Roy says:

    thank you pet

  4. BreakTheBreaker says:


  5. asma mus says:

    I read a book named " THE EMERGING MARKETS CENTURY " i liked that book very much … it talks about the Asian markets how they start and how they attracted the investors … talk about alot of companies in asia like samsung , lenovo ,talked about china, India , and some other Brazilian companies …that book really is an inspiring one .

  6. SnaKiiBall says:

    Pat i really like this back ground READ, it's brighter than a simple black board like we have in school, thoses are the videos that i like to watch 🙂

  7. Hardeep Singh says:

    thank for sharing your top 10 books, check out permission marketing and purple cow by Seth Godin 2 great books on marketing, I highly recommend it

  8. Oscar Ecaldre says:

    I'm one out of ten. Read and re-reading Contagious. I'm gonna look for Blue Ocean Strategy or Made to Stick.

  9. Eugene Yao says:

    Thanks Mr Pat for this insightful video…I just want to know why you didn't pick any books from Chet Homes or Jay Abraham?

  10. Avinash Pant says:

    Pretty fascinating list, I must say. Thank you for sharing this. But I was surprised to see that Zero to One was not included in this list. I found it pretty good especially for the entrepreneurs. Another one that could have been included is 4 Disciplines of Execution (4DX). While we all talk about strategy, successful execution is what means the most and this book addresses just that.

  11. Sergiu Spirescu says:

    From the $1 shave to a $1B acquisition?? WHAT?!

  12. Romil Mistry says:

    Still going- fantastic video Pat. Great recommendations.

  13. Yvonne Ruvinski says:

    Marketing is about how you tell your story. Number one resource for marketing: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.

  14. John Mervin says:

    What other books do people recommend?

  15. Christian Citalan says:

    Influence: the Psychology of Persusion by Robert Cialdini
    The Adweek Copywriting Handbook by Joseph Sugarman
    Ogilvy on Advertising by David Ogilvy
    Marketing to the Affluent by Dan Kennedy
    Tested Advertising Methods by John Caples.

  16. Janar Pilt says:

    Today I got 5 books that list. Lot of reading to do! 🙂

  17. Senad Gracic says:

    Thanks for the suggestion… was looking to get some ! Will start with Blue Ocean Strategy and do like you did read it , study it & write a paper about it !

    One book that got me interested in marketing was The Marketing Blueprint by Jules Marcoux… really good for beginners so they understand the basic concepts !

    Amazing channel Patrick !
    Thank you

  18. miracles of dubli says:

    i recommend : the personal mba by josh kaufman is great book on marketing & value creation & sale & value delivery & finance & understanding systems & analyzing systems & improving systems

  19. Stunning Girl says:

    hi patrick i had purchased my book blue ocean stratagy 🙂 thansk for suggesting very nice book now days stared reading

    deepak gupta
    new delhi

  20. Rahul Pahuja says:

    bought Tipping point

  21. Samuel Stroh says:

    Pat, thank you for sharing what helped you get to the othe rside. I love your videos, and work as a role model to continue developing myself 🙂 <3

  22. Stany Miles says:

    Blue Ocean Strategy is amazing!

  23. Abdiqani Husein says:

    And what's wrong with old man driving nice car and going beach

  24. Nikhil Baveja says:

    Will you please make a video on top 10 books for sales , leadership and capitalism

  25. A S says:

    Pat, I have been watching Tai Lopez, Gary V and Grant Cardone for past 2 years. They played a major role in a paradigm shift in my mindset and improving my life. However having said that, I only came across yr channel 2 months ago and have become addicted. You are as good as the three of them. Well done, my man and Thank you!

  26. Fullrusher says:

    Pat I'm a year into my business and it's not going any where , I figured I'd read some books but when I consider all the things I have to do I become over whelmed and I lack the extra funds to pay someone to do most of these extra things for me , should I take the time and read those book or should I seek other ways out for the moment?

  27. Daniel Shannon says:

    You should read "selling the invisible"

  28. Aimé Babi says:

    The Real Power of Brands – Stuart Crainer

  29. Bella Knight says:

    Purple cow

  30. Live_Like_Millionaire says:

    I suggest u the book of frank betger on selling

  31. Mohammed Hashim says:

    Thank you for the book recommendation

  32. SHE3e23 says:

    I always listen to books on Audible because I drive a lot, and because I look at the computer all day. I especially love it when the author reads his own book (as did Pat!).
    I really got a lot from CONTAGIOUS, and I'm reading BLUE OCEAN again – that one is a little heavier.
    Think I'll listen to Kotler & Keller next because I need to understand the basic landscape of marketing now, as my flagship product has now into testing… it's getting real and I'm feeling the fear.

  33. Dee A. says:

    A great starter book to even understand why people buy at all is Brand Sense by Martin Lindstrom, it is what got me interested in marketing and advertising. Very cool book

  34. The Fabsisters says:

    nice work

  35. 802 Reptiles says:

    Awesome. Thanks for posting.

  36. Виктор Савицкий says:

    пожалуйста добавьте русские субтитры

  37. Chris Irwin says:

    The best marketing book is the Advertising Effect!

  38. Iamkakarot Saiyan says:

    Thank you..!!

  39. 9 0 says:

    Just ordered blue ocean strategy for €8 including shipping haha they're usually 20 -40

  40. richardsaddress says:

    My library, in Hillsborough County Florida, has most of these in audio and e-book format for immediate consumption! Thank you! I'll start Blue Ocean Strategy tomorrow morning on the way to work.

  41. Emiliano Caballero - Filmmaker says:

    I just received Contagious and Blue Ocean Strategy today from Amazon, all thanks to you and this amazing list! I will look forward to reading the rest of them.

  42. Richard Lonsbury says:

    The marketing blueprint by Jules Marcoux

  43. Avi watch says:

    I read blue ocean strategy, but couldn't understand well. What should I do?

  44. Jalen Crisp says:

    Russell Brunson ahaha

  45. Нелли Крылова says:

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  46. Thom Sieloff says:

    I do marketing for the top rated Real Estate Investing Education Company in the US, and I have only heard of one of these books… DOTCOM Secrets. Thanks Pat for introducing these to us. Next level Here we come!

  47. Russell Fernandez says:

    Subscribed and joined the notification squad 😉

  48. A.Razak Abilagbo says:

    Race to a million subs, this was the video that started my relationship with Valutainment. We believe in you Pat, Thank you for your countless hours of wisdom!!

  49. Facundo Zaffaroni says:

    Pat, have you ever read Blue Ocean Shift? I bought it last week thinking that it was Blue Ocean Strategy 😂 I hope you like it! Thank you for all the information! Take care

  50. Karyn Soto says:

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  52. Ni ls says:

    Great book shelf in the background! Where can I buy such one?

  53. Ritik Jain says:

    just ordered BLUE OCEAN STRATEGY.

  54. ivan Milivojevic says:

    Can you do a video on how to properly read a book and get the right information out of it so you can actually use the info in real life? I feel like a lot of people read these books but don't get the full potential out of books.

  55. Bruno Feges says:

    Start With Why by Simon Sinek – A great book that teaches you how to market more effectively by aiming at the core of why people buy what they buy and how to align your message accordingly.

  56. Vishnu Kamdar says:

    Three Marketeers, Ajeet Sharma

  57. Jasmeet Singh says:

    Thanks bro great help 😊😊

  58. Teringventje says:

    Kotler not on 1? Its like the holy bible in every decent business school, just like porter is.

    I found blue ocean strategy too basic and too common sense


    Patrick Please Don't Wear PHP T-Shirt on Valuetainment. Thank You

  60. Chandramauli kumar says:

    Thanks Patrick sir for the video.

  61. Fx220 says:

    Blue Ocean Strategy, Which one? The 2014 edition or the old 2004 edition?

  62. Marcus Pongratz says:

    it's not in this list but the best marketing book I personally ever read: radical Marketing

  63. maria ines says:


  64. Sibusisiwe Ngwane says:

    Hi. Please recommend a book on marketing research. I'm Interested in finding out about human behaviour in marketing and how to translate that into questions and using the acquired data to form a strategy or campaign.

  65. osman ahmed says:

    I would recommend jab jab jab right hook by Gary vee

  66. Anirban Dutta says:

    Great content ..

  67. Mohammad Daudi says:

    I recommend marketing management by Philip kotler

  68. Darikoma Prokashoni says:


  69. MANISH ANAND says:

    I read positioning: the battle for your mind.

  70. Psychology Insight says:

    Pat, There is one more book " Building a Story Brand by Donald Miller "

  71. Vishnu V says:

    get the free marketing book"'

  72. Joel Torres says:

    Building a Brand Story – Donald Miller

  73. Joseph Brigance says:

    Unilever brought dollar shave club

  74. Zaid Quadri says:

    sir any book for export management????

  75. Sunit Somu says:


  76. vaan97531 says:

    Daryl Weber’s Brand Seduction

  77. SnaKiiBall says:

    How about the Lean Start-Up ? ^^

  78. Brian Kerogoi says:

    Literally bought the art of SEO for 5p on Amazon. I payed more for the delivery itself.

  79. Cem Alp says:

    The 22 immutable laws of marketing is a great book, that I recommend.

  80. Meister SantanaTV says:

    Pat please 10 book for startup recommendations

  81. Emile Prior says:

    22 immutable laws of marketing

  82. Vishal Manocha says:

    can we read that books in sequence or anyone can first

  83. zubair mushtaq says:

    what about" hooked "

  84. Jonah Donnelly says:

    Make the links to the books amazon affiliate! Your losing a lot of money not doing that

  85. Adrian Salamunovic says:

    Patrick – If you liked Blue Ocean you will love "Play Bigger" by Christopher Lochead. Also my new book FREE PR ( – I will send you a copy. I know you will love it.

  86. Odolena Kostova says:

    Your book recommendations are amazing. I read 8 out of the 10, I have Traction and Marketing Management left from the list. I made my own list of 5 favourite marketing books, you can check it here

  87. Kekemala says:

    Plz make avideo like this again

  88. Ngọc Anh Nguyễn says:

    Guys, check out this book on marketing

  89. LogicHasRebug- says:

    Buying all of them

  90. Let's Create says:

    10 The art os SEO
    9 Contagious
    8 Made to stick
    7 Traction
    6 Trust me im llying
    5 Dotcom secrets
    4 Kotler and keller
    3 The tipping point
    2 Positioning: the battle for your mind
    1 Blue ocean strategy

  91. Dr Suzanne Doyle-Morris, inclusiq says:

    Very useful list.

  92. Sudharsan Suresh says:

    Thank you!

  93. Rimtautas Greblikas says:

    Cashvertising is also worth mentioning

  94. EBE 88 says:

    Can you upload a video of top 10 sales books ??

  95. Threelly AI says: Threelly uses state of the art A.I. to analyze videos for key insights: topics, scenes, people, sentiments, and much more.

  96. S N says:

    Blue ocean strategy

  97. Omar Garcia says:

    I'm loving Blue Ocean Strategy and I'm not a reader. It sucked me in. Thank you!

  98. Wilford TOUSSAINT says:

    I just found out that Russell Brunson is about to release his new book: "DotComSecrets" – and he wants to send YOU a review copy for FREE!

  99. Casey Frankenberg says:

    Expert secrets and network marketing secrets by russell brundon

  100. Scott Hedrick says:

    I read Positioning right out of high school. I just asked my 17 year old son to name the top 4 brands of cola. Pepsi, Coke, ummm, Sam's? No son, Sam's and stuff like that are generics. Major brands. Ummmm…. How about RC, it was big where I was born. What's RC? Kid's been raised on soda his whole life and couldn't name THREE major brands. Positioning is king! I hadn't bothered to update my website for years and made no effort at SEO, and it was still top 10 at Yahoo for years because of my tiny niche. Eventually the algorithms rightfully dropped it because I still haven't updated it since I'm doing other things now, but I had great positioning.

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