Noname – Staying Independent and Creating Noname’s Book Club | The Daily Show


Welcome to the show. Thank you for having me. I-I have to start
with the question that has been plaguing me,
the people in the building, and, like, random people
I speak to about the show. -Okay.
-Your name, your rap name. -Right.
-No… Noname. -Yes.
-It confuses a lot of people. -Mm-hmm.
-Because they see “Noname,” and then, people would be like,
“Wait. Who’s the guest?” -(laughter) -And…
and they’d be like… -Right. “Why didn’t you get
the guest’s name?” -And I’m like,
“No, it’s Noname.” -Yeah. And they’re like, “Yeah,
but who’s-who’s the name?” The name is me. I am… I am the name.
It’s a really terrible name. I couldn’t think of anything… clever like… “Baby” or “Stallion”
or whatever. -Uh… I mean, I’m not…
-But I feel like you were… you were intentional with it. It’s… It feels like
a little bit of who you are. Like, you-you… -You know, you’re an independent
artist. -Right. You know, I’ve noticed, like,
none of your clothing I’ve ever seen has any labels
or anything on it. It… Is that, like, your vibe? Except for Converse,
but yes, yeah, I’m very… -You’re non-descript? -Very
non-descript, very low-key. Um… try not to promote any brand
outside of myself… -Right.
-because I know… I know I’m not giving money
to ICE -and other things
that people fund, so… -Right. Um, yeah, it’s-it’s easier
this way. -It’s, like, minimal,
it’s clean. -Uh-huh. You compliment me.
I-I like these things. Oh, okay. Good. No. I like… I wonder if you’re ever gonna
have to be, like, the artist know as “Noname,”
or, like, the… If people… No, ’cause-’cause
people are gonna be like, “Noname.” They’re gonna be like,
“We need, like, a bit of, uh, -like, a thing ahead of it,
you know?” -Yeah. The rapper know as “Noname.”
Uh… -The book reader. Noname.
-Noname. -Yeah. -Yes. That is
an interesting aspect of your journey
that is completely unique. -You’re an independent artist,
right? -Yes. Before we go to the book,
let’s talk about that. Has it become easier
to become… to be an independent artist
in today’s age of, like, SoundCloud
and everything? Absolutely. I think not so much SoundCloud anymore.
Shouts out to SoundCloud. -Y’all put me on it. Um…
-(laughter) But I think
because of the Internet, because of social media,
it’s a lot easier if you can figure out a way
to, uh, like, galvanize people in your…
in your local area -and create a local fanbase.
That’s what I did. -Right. Uh, extremely helpful. Um, but, yeah, you-you can directly contact
your fan base, and I think that’s what helps
the most for me. Um, and what other
reasons why… Yeah, I think that’s about it. Social media,
’cause without social media, I don’t think
it would be possible. That’s part of the reason
you started your book club. -Right.
-Right? It was a really organic
beginning of a book club. You were just reading a book. Yeah, I was. -And somebody tweeted you
about it. -Right. So I was reading–
I was reading this book, um, called Cooperation Jackson,
about, like, cooperatives, um, specifically one
in Jackson, Mississippi. And someone tweeted me, like, “Yo, let’s be pen pals.
I’m reading the same book.” And then I… I was high, and I just–
I posted it and was like, “Oh, my God, I should create
a book club.” So, yeah, I, uh…
(laughs) -I created a book club.
-(applause) Um… Thank you. I-I smoke a lot of weed. Um, but, no, yeah,
so that’s how it happened. And I, like, I kind of polled it
on my– on my page to see if people
would be into it. And I thought–
I think the re– the-the tweet got, like,
5,000 retweets. And I was like,
“Okay, well, maybe, maybe at least half
of these people will follow the account,
but then… thousands more were like,
“Oh, my God, we like, we like reading
and we like rappers.” I feel like this is a beautiful
journey for you to be on because your mom has a history
with books as well. Like, a really intimate
relationship with books, right? She does, yeah. She owned a bookstore
in Chicago for 20 years. Um, it was called
Afro Central bookstore. And so that’s kind
of how I grew up. I grew up in a space
around books, even when I-when I, uh,
like, transitioned and I got older, I spent a lot
of my time in a library. That’s where I, uh– There’s this program in this
library called You Media, and I was able to, um, start
recording and rapping there. But-but, yeah, no, she, uh– Being in that space is kind
of why I’m-I’m still doing it. Like, it started as an impulse,
but then, as I was going, there were so many other reasons
to keep it going. Um, one thing
that we’re trying to do is incentivize people
to shop locally. So, yes, you can participate
in the book club online, but we really encourage
our readers to shop at these, uh,
POC-owned bookstores that we have in our directory. Um, so it’s like, it’s a little
bit of a (bleep) you to Amazon, and kind of
a (bleep) you to, like, -the FBI a little bit on some…
-(laughing) You know what I mean? Well, no, like, uh… Like, you know,
COINTELPRO, they– what they,
what they did to, like, destroy black
bookstores and shit, so… -Right. So you’re trying to
invigorate… -So I’m like… -Yeah. Let’s bring it,
let’s bring it back. -Yes. I mean, there was a…
there was a, like, a wave and-and, like, uh,
I guess a newness when it came
to-to bookstore ownership amongst, uh, African Americans
in, like, the ’90s. -Mm-hmm. -Like, that’s when
my mom opened up her store, and it was wildly successful
because, um… like, political rap
was really in, and people were very conscious, and everyone was like,
“We finna buy a kufi, and we finna buy this-this,
like, Cornel West or whatever.” Um, now it-it’s like, “We’re just gonna order
these things on Amazon.” Which is cool,
but I think it’s, like, it’s important to be
in the space, you know? Do you think that that’s
something that you feel like rap needs to get
a little bit more of again, is just that idea of, like,
reading being cool? -Well, I think… -You know?
‘Cause I remember, like, when I was growing up,
like, Tupac. -I always knew that Tupac read.
-Right. It was, like, a thing that
he always, like, spoke about. -A lot.
-And it felt like in rap, there were a lot of rappers
who were like, “Oh, I read this,
and I read this, and I know…” And then there was a period
of rap where it was like, “Nah, man. It’s all…
it’s all in the head, man. -I don’t read.”
-Yeah. And it feels like now,
maybe, you, you know, you’re part of a generation
that’s going like, “No, no, we’re coming back
to reading again.” I would…
I would even take a step further and be like, it’s not… I wouldn’t specifically put it
on the culture. Like, I don’t think
it’s rappers. I think generally people
are just not reading. -Interesting.
-And I think specifically there’s been communities
that have been targeted, um, when it comes to,
uh, the lack thereof. Either bookstores or schools that are actively,
like, um… allowing their kids
to-to compete -and to completely be literate.
-Right. I think most people
in the communities that I am in
and that I come from, um, they don’t really have
a choice because of the way that their surrounding community
is set up when it comes to reading. So, yes, it’s kind of like,
you know, rappers are not necessarily
promoting books, but no one, I think,
really is promoting books. And that’s why
you’re doing it now. -Yeah, I’m…
-Which is exciting. -Yeah.
-You got the book club, -and you got the rap going.
-(cheering and applause) Right. I feel like… I feel like the perfect
combination of all of this is you need to start
rapping the books -or rapping the book club thing.
-No. No. -No? -I should just get
your book and just, like… -I’ll take that, then.
-♪ I was born a crime ♪ -♪ Now I’m Trevor Noah. ♪ -Yeah,
see, I like that. Be like… ♪ Once upon a time. ♪ And then that’s all I remember
from the book for now, -but I, uh…
-That’s-that’s awful. -I’ll work on that.
-No, yeah, yeah. And you carry on
with what you’re doing. You should…
you should suggest a book, ’cause we do, like,
we do, like, uh, like, uh, Let the Homie Pick. -So we have different people…
-I will do that. -Yeah.
-I will be the homie that picks. -Thank you so much for being
on the show. -Absolutely. -Thank you for having me.
-Wonderful having you. For more information
about Noname’s Book Club, check out
Noname, everybody.

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100 thoughts on “Noname – Staying Independent and Creating Noname’s Book Club | The Daily Show”

  1. Myles Madden says:

    Reals remember her back when she was Noname Gypsy.

  2. Ian B says:

    Sorry DA BABY is NOT a clever name at all, it’s unoriginal as it gets in rap…smfh

  3. AJ Assata says:

    Ok Trevorrrr!!! What do you know about noname!! Thank you for having her! And everyone should follow/join the book club! @nonamebookclub on IG!!

  4. Tyler Martin says:

    I love my girl no name we all hit the diddy bop

  5. Dose of Mousa says:

    I only clicked this video because it said noname

  6. Leo 9 says:

    Leaving now to go find me some Noname music! Don't know her yet, but she is a fabulous woman. Love her morals💕 (no $ for ICE)

  7. BLU PTAH YOA says:

    She is cool

  8. DEVON COWARD says:

    I Love NoName she is an amazing artist and her book club is banging

  9. Epic Scientist95 says:

    Trevor, you forgot to tell her about Pick n Pays 'NoName' brand😂

  10. Nguessan Franck says:

    her twiiter page, can I have this?

  11. Deborah Blackshear says:

    Beautiful young lady. I love bookstores, I rather shop at a bookstore than online. Trevor thanks for bringing awareness to d many folks.

  12. Papergaery says:

    Talented, Unique, Nerdy, Bold, Cool spirit, Low Key, Awesome Vibes, Beautiful, Smart and so much more.
    Noname – what a cool name 😉

  13. john Kamau says:

    Sweet gal and she's a herbalist.boom

  14. Chriss Venom says:

    Waoooh…. Check this amazing Tanzanian artist here

  15. Nick Adelman says:

    one of my favorite hip hop artists of late

  16. ascvb3 says:

    Been waiting for this to drop on the edge of my seat. What an amazing activist/rapper.

  17. Asylumacres Gaming says:

    She is so gorgeous her voice is so silky

  18. jamaica says:

    been waitingg ! love her sm

  19. Taylor S says:


  20. Balaka Basu says:

    Thank you for extending your trip to India ❤️❤️❤️❤️❤️ Trevor

  21. Nancy Alexander-Carreira says:

    I love her music….she is so good.

  22. igising orsomething says:

    In every interview or performance that she does she seems very nervous and out of place. 😂This was random for Trevor but I'm glad she's on here because I absolutely love Noname's music ❤🤷🏾‍♀️

  23. Just Daniel says:

    I dont even know her and i used to listen to rap music a lot back I'm the days. I need to check her out since I like her attitude!

  24. Luis Cajigas-Lopez says:

    Trevor!! You gotta talk about the situation in SONORA! About the American Family that got slaughtered by the Mexican Cartel… The world needs to know and The US Has to Step foot in and stop this bullshit!

  25. kagoda Ronald says:

    Let me check Noname's music she looks amazing

  26. Takumi VS says:

    lord please help america, they have noname they needed help

  27. Don Taylor says:

    I didn't know who she was. I hit play just to find out how her name is pronounced. Yeah I could see it meant "no name" but I was guessing she'd rhyme it with astronomy. I had no idea she was so cool, smart and inspiring! I'm 70+ and mostly like 80s hip hop more than today's and mostly like third world rap more than American but wow! Got to check this lady out.

  28. azshadow32 says:

    As a half Hispanic in sw Tucson,Az I can attest that my High school had many classes with no textbooks. If we were lucky we had a class set or Xerox copies handed out every chapter we did. I was lucky because the AP classes were better funded by a little and the teachers would spend their own money for class sets of books like The Illiad, Grapes of Wrath, Shakespearean plays, and even russian novels. However many classes went without and it discourages the students since if a school doesn't seem like it wants their students to learn why should they. I was lucky because my parents pushed reading and science and learning but not every child has that.

  29. Wow Lizzy says:

    It’s so crazy seeing her here now congratulations 💕🥺

  30. Ladrena Black says:

    "Oh Omg…like we reading & we like rappers" 😍💓❤

  31. FUN GIRL91 says:

    POC = privately owned company. Is very important, thanks. Buy from locally-owned businesses.

  32. lunatick crow says:

    No one:

    Noname: Ooouuuwwwoouwww you aboutta getcho ass beat.

  33. rod Sawyer says:

    Looooove the hair. Not following the heard 😉

  34. Karon Jiles says:

    She's very aware politically and socially.

  35. Michael Mann says:

    The show got the URL wrong. It's (notice the s after books, instead of noname)

  36. Ebby C says:

    Her, skinnnnnn tho… 👐

  37. Joshua Sanchez says:

    NONAME 😍

  38. Thee Watcher says:

    Why are whites living in heaven and blacks are living in hell? Whites read a lot. They know stuff. While we keep our minds in the gutter. It’s time to wake up and read a lot of books

  39. 5%LowBattery says:

    Did the Decline of Sampling Cause the Decline of Political Hip Hop?
    Legal and financial limitations have put a damper on a musical tool that once served as an important way for rappers to connect with musical and social history.

  40. Frerik Zandhuis says:

    At the start of the video, Trevor did the thing every [your country's native language] teacher does, looking for a deeper meaning behind the name when she herself said it was basicly random…

  41. Andi amo says:

    Can we discussed the story behind Trevor being a deep state puppet and shilling for Robert Byrd's protege????

  42. Andi amo says:

    Didn't think it was possible that this deep state shill could do a segment without mentioning Trump's name???

  43. witness ndlovu says:

    Been waiting for this for quite along time

  44. Salvador Rodriguez says:

    I was exactly thinking the same thing at the start, I was like why didn’t they get this woman’s name? Must have been a last second thing.

  45. Auchie Thomas says:

    I think little miss no name likes trevor

  46. Lauren Glaze says:

    "I will be the homie that picks"

  47. jaaaaannnnee says:

    I LOVE NONAME! I am so glad he featured her!

  48. Fauler Perfektionist says:

    Sure. Her name is "Noname" just as much as Trump's border wall is "impenetrable." It makes the same kind of sense.

  49. Yahzee Skellington says:

    She seems kinda dumb….

  50. Lotus Of Countless Petals says:

    Noname is a poet; I love to think about Trevor appreciating her work and bringing her on. So cool, I appreciate the show having these deep thinkers as guests and his thoughtful questioning style.

  51. Justin Wilson says:

    I love her music so much

  52. Linda Mitchell says:

    It's great that she's promoting buying from local black and brown book stores if possible.

  53. Noor Muna says:

    Please support Iraqi people
    Since October 1, 2019, the Iraqi youth began peaceful protests for pro-democracy, anti-corruption, employment, public services, quality education, and to simply live with dignity. Also, they want to separate religion from the government. However, the Iraqi governmental and Iranian backed militias are brutally responding to the demonstrators with live ammunition, tear gas, live bullets and snipers killing over hundreds of young protesters and injuring over 10,000 and the numbers are ongoing until today. Unfortunately, using U.S. and Iranian made weapons, RPGs and snipers.

    On October 25th, 2019, Iraqi youth, students, women, elderly and everyone in millions in Iraq renewed the protests and the government is continuing to use excessive force against the demonstrators. The only live-saving tools they are using are Tok Tok cars to transport wounded protesters, and medical masks to survive from tear gas. Moreover, the Iraqi government shut down internet services, shout down the local media, and press offices to block the circulation of their brutality evidence.

    What the Iraqi Government is doing is a clear violation of the International Law as well as the Iraqi Constitution itself. It violates the International Covenant on Civil and Political Rights (ICCPR) treaty adopted by the UN on Dec/16 /1966. In which Iraq is a member of.
    Articles violated:

    Article (1)

    Articles (2-5)

    Articles (7,6,8,20)

    We're asking to protect the democracy in Iraq and stand with the voice of the Iraqi people in remembrance of the lives of the thousands of U.S. soldiers and Iraqi civilians who died there. Today, the Iraqi government shut down the internet and we are scared that the government may probably be planning for a massive massacre against Iraqi protester.

  54. Carl Devon says:

    She's beautiful.

  55. Megara024 says:

    I love this artist!

  56. Megara024 says:

    Best Chicago female rapper.

  57. Bebe Gray says:

    She is beautiful!

  58. Helgali says:

    I've seen her somewhere, some other talk show maybe.. but I didn't know about her love for books.
    For that: increased points, respect and love for her. You go, girl!

  59. COLLEGE DUDE says:

    As long as she doesn't smoke weed near non-smokers, I am 100% her fan!

  60. Warehouse TheWoodman says:

    Just pronounce it, No-nah-may”…

  61. silversleeper says:

    I was sure it was pronounced no-NAH-may and I was like "oh that's a really pretty name!" xD

  62. Maria Broussard says:

    Noname!!!! 🖤🖤🖤🖤🖤

  63. henrylepeley79 says:

    Who the fuck is this? 🥴🤔

  64. O.J. says:

    very few rappers can hold a candle to her songwriting. everyone should check out her music. she's an incredible poet.

  65. XPAT RAN says:

    NoName/Saba/Pivot Gang/Benjamin Earl Turner/Smino🔥.

  66. T. H. says:

    I remember when she was doing old unreleased songs back in the day with Chance the Rapper & now she's on THE DAILY SHOW! Awesome, I'm glad she's getting more recognition

  67. Stop Touching My Hair says:

    Started from the bottom now we here😍😍😍😍😍 She been my babe since Gypsy was attached to her🔥🔥


    Whats confusion to me is what is on her head. I’m a black baby boomer and when I grew up in the 60’s and 70’s only people that wore wigs were old people. Now these young girls going around wearing wigs and weave looking confused and saying they are woke. That said she is well spoken young lady and I wish her the best success.

  69. Celine Washington says:

    i want her to be my big sister

  70. Nicey says:

    I thought "Noname off the drugs, noname quit the weed"
    LMAO yes girl, do you! 😍

  71. Caesar Gomez says:

    Prince ( the artist ) was nameless for one decade and forever be remembered.

  72. Mbuyelo Nkuna says:

    I love her music

  73. Litzulli Fig says:

    Been waiting for this to drop on YouTube!! I love noname 💕

  74. Morayah Peth-Cohen says:

    Love ❤️ ❣️

  75. Kevin Skipper says:

    Her music is awesome!

  76. sdfkjgh says:

    2:32 So, what I hear you saying is that weed promotes literacy.  Got it.

  77. Britt je says:

    i love noname so much, she's one of those really smart kidz that has figured out that doing what you love is the most important thing in life. i find her really inspiring and i'd love to see her speak her mind on front of a camera much more!!!

  78. athenia h says:

    does anyone besides me see a bit of spark between them?

  79. Davorian Ware says:

    I need to meet her.

  80. Où Sont Mes Lunettes? says:

    Love her!!!

  81. Michael Wollinger says:



  82. SolRac says:

    2:44 we need weed; deed.

  83. MLG GAMER says:

    I too got confused I was like wait so her name is Noname does that mean that she has no name or is that legit her name? I just assumed it was her name. She raps books? That sounds interesting. I might listen to some of her stuff

  84. Nathaniel Gelement says:

    She copied NF listen to NFs song no name

  85. Apeksha Adhikari says:

    I thought she didn't actually have a name

  86. Francis says:

    Noname has one of the best music albums ever- Telefone

  87. JAY KRISSY says:

    I read this a NO NAAH MAY😂😂😂😂😂😂

  88. JAY KRISSY says:

    Thank you…I smoke a lot of weed!!

  89. JAY KRISSY says:

    P.O.C all the way!!

  90. JAY KRISSY says:

    Ahhh..if only the mumble rappers of 2019 can actually read!!

  91. Kiara Sade says:

    The sweetest girl ever!

  92. moses lusinga says:

    Noname Gypsy for the OG's

  93. Davi Cheshire says:

    i don't think she seemed awkward! I thought she was so chill she made Trevor look awkward. She was just being her chill self.

  94. Malissa Rivers says:

    Hope that is her hair because it is beautiful

  95. Fadumo Adan says:

    My Name is Gulled Mohammed

  96. Ann deedrich says:

    No name is a grocery goods brand name in south africa. No name milk, no name sugar no name canned goods.. sold at pick n pay supermarkets across south africa .

  97. Fadumo Adan says:

    Remember it.

  98. Lenwood Cruze says:

    I have no idea who she is but she's adorable atleast….

  99. Doctrine Ridge says:

    like her

  100. Lady Jo says:

    Yall check out her music! She's also in a group with Smino & SABA called Ghetto Sage

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