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How to Price Your Kindle eBook

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Hey guys, this is Arun from techlibrary tv.
Today, we will talk about 3 kindle pricing strategies. I am currently working on my new book which
is all about Frugal Blogging – which is on finding quality and free resources. While
writing the book, I was curious as to what makes a book’s price attractive enough that
makes a person buy it with all heart. I also thought about whether a book is bought for
its price or for its content. After doing some research on this topic and using some common sense, I figured out that there’s more to it. AND NO PRICE IS FINAL. That’s a revelation, if you think about it
because we all grew up with hard copy books that has a set price, printed on its back
cover, that never changes – at least for its first year of publication. But with ebook,
the publishing is in our hands and thus pricing is also in our hands – at least to a major
extent. That’s why experimenting with various prices makes complete sense, until we find
a price point that works both for us and for our readers. Choosing a price for the ebook to sell on
Amazon through KDP has two ways: selling it for free, also known as perma free; and selling it for
a price. Here are 5 terms and definitions
to understand before we talk about royalty and pricing: No.1 – Royalty plan – you either choose 35% or
70% – based on this choice, your final royalty earnings will be either more or less.
No.2 Primary marketplace – this is the base marketplace you choose for your book to sell.
it could be amazon.com or amazon.in or any other that you can choose from 13 marketplaces
in total. No.3. list price – this is the price you set
for your ebook. No.4. delivery cost – delivery cost is based
on the size of your ebook after conversion – the bigger the file size, the higher
will be your delivery cost. No.5. royalty amount – finally, the royalty earnings
amount is calculated like this – your list price times royalty plan minus the delivery
cost gives you the royalty earnings per sale. now that we have cleared out the definitions
and terminologies, let’s talk about some practical ways to price our ebooks. 1. perma free – selling for free has major
benefits – even though that sounds counter-intuitive. If earning some cash is not the motive, and
you want to gain a solid following or an audience for your writings, go for this way. It does
more good in the long-run. This works quite easy. By default, there is no way we can set
the price of an ebook to $0. So, we choose a base price, let’s say $0.99 cents and then publish
it. We then also publish the book on other platforms, like smashwords, and then price
match that in amazon so they make it perma free. This strategy works wonders especially when your first book is part of a series and you want your first book to be free. But when
it comes to free, here’s an open secret with a word of caution: a reader has to have something
invested in what he/she is reading. and free doesn’t accomplish that. Discount it deeply,
but giving it away for free might have no value to the reader unless you are sure there
is tremendous value in what you have written. That’s all about selling it for free. Next
let’s talk about some ways to sell for a price. 2. kdp select – selling for a price, again,
has two ways – choosing KDP select and going the regular pricing model. let’s see some
differences in both: if you chose kdp select – your lock in period is for 90 days. if you
didn’t choose kdp select, you can opt in for it anytime. with kdp select, you cannot price
your ebook below a certain price limit – for e.g. 2.99 USD or other limits based on ur
home currency. however with regular option, your lowest avbl option in terms of USD is
just 0.99. and Rs.49 in terms of Indian rupees and so on. for some countries like Japan,
Brazil, Mexico, India, you must have to enroll in kdp select in order to have 70% royalty
earnings. There are also some benefits during this 90 day period in KDP Select, which is
that the book gets sold to the readers who have subscribed to Kindle Unlimited worldwide.
Additionally, the book also gets more eyeballs through the Kindle Owner’s Lending Library
in the U.S., UK, Germany, France and Japan. The only evident downside is that when you
choose to enroll your book in KDP Select, you’re committing upfront to make the digital format
of that ebook available exclusively through KDP. During the period of exclusivity, you
cannot distribute your book digitally anywhere else, including on your own website, blog, etc.
However, you can continue to distribute your book in physical format, or in any format
other than digital which is the ebook format. There are some benefits to freely promoting
your ebook for 5 days which is available when we choose KDP select – it could be consecutive
or broken into 5 diff days. choice is yours. during these promo days, your book will be
free to download, this is exactly when you send out newsletters to ur audience, change
ur twitter head to let the world know u r giving ur book for free.
and why should u do that…? the more downloads, the better – because that’s when ur book can even
become a bestseller. 3. when to go for free promotions: time ur free promo days in such a way that it falls
during the weekend days, and use all ur 5 days at once. when i did this for my books,
i did a mistake by using 2 days first and then another 2 days later on and then 1 more day later on. my book appeared on 2nd page of the amazon’s sales page in the top free best-sellers section; but this
ended when the prices went up. had i continued my free promotion, the momentum would have
caught up further, making the book showing up on 1st sales page of the top free category
in the best sellers. that would have skyrocketed my sales As a concluding thought, practice smart marketing
and price your books in accordance with what your genre dictates. Find out what other authors
have priced similar books as yours. Then take it from there. If you want to self publish your own ebook
in Indian languages – be it tamil, hindi, gujarati, marathi, or malayalam – you can
see this video that is shown on the top right side of your screen now., and yes, please
also subscribe to this channel as i share more about Kindle publishing, how to videos,
and other tech related stuff. thanks for watching.

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21 thoughts on “How to Price Your Kindle eBook”

  1. Complete Tech Review says:

    Informative and priceless 👌

  2. Deepti Daryanani says:

    Amazing! Thank you*

  3. Shankar N says:

    Hey what would be a reasonable price to set for paperback version of an e-book that has 120 pages and a price of $2.99 ? which would you suggest black-white ink or color ink for print ?

  4. Sibash Debbarma says:

    How to copyright in india the process pls

  5. Heidi B says:

    The best​ video there is on the matter! Thank you !!

  6. ANAND KUMAR says:

    Pls mute bgm in future….

  7. D STUDIO says:

    Give ur contact number

  8. Ajay Garg says:

    Sir I wrote a novel which is in hindi language. And also in English language please tell me how much cost, I should set.

  9. ALL ABOUT UGC NET says:

    SIR KINDLY HELP ME I PUPLISHED MY BOOK RECENTLY BUT THERE IS PROBLEM THAT IT NOT AVAILABLE ON INDIAN MARKET (AMAZON.IN) ITS AVAILABLE ON SIX MARKET PLACE — US,UK,JP AND OTHER HOW TO MAKE CHANGES SO THAT IT CAN ALSO AVAILABLE IN INDIA BECAUSE IN USA PRICE ITS BEING SO EXPENSIVE

  10. Firman Akhsanu says:

    your background music + your voice = you are like rapping with Indian English accent 😂 anyway, thanks for the content, its helpful for me so much

  11. Yogesh Parmar says:

    Thank you buddy for this much information

  12. Tech Library TV says:

    Apologies for the LOUD bg music. I learned and am getting better!

  13. Tia Wins says:

    How can an indian author price paperback with amazon the delivery of which is not available for india and amazon.com shipping charge is too much

  14. JC - Learning Everyday says:

    Tell us about paper back publication

  15. a a says:

    Background music is very disturbing

  16. Sopno Puroon says:

    Your vedios are very helpful☺

  17. rrkatheer says:

    Please make less background sound.. we can't concentrate on your speech.

  18. Jyoti Arora says:

    Thanks for your information its very helpful

  19. Rashmi Raikar says:

    This video is insightful .. good work 😊

  20. santosh kumar sammy says:

    Hi Arun, this is Santosh, I 😍 love your videos on kdp. They are informative and helpful. I really appreciate your work, bro. There is no such channel on YouTube like your which is helping Indian publishers with credibility.

    I request you to keep posting more videos on kdp.

    Can you please create a video on marketing strategies about how to promote our published books through personal blogs. Like a have a blog on same niche in which I publish my books. How can I leverage my blog's traffic appropriately to maximize the ROI?

  21. Interbright says:

    what a shame its impossible to hear your voice!

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