Apple iPad Pro and MacBook Air event in 9 minutes


– Good morning. It is so great to be in New York. And, I’m incredibly excited today to introduce an all new MacBook Air, with a Retina display,
and a whole lot more. (upbeat music) – Now, as Tim said, the number one feature customers have wanted in a MacBook Air has been a Retina display. But, we’ve made the display
better in every way. The familiar aluminum bezel of the current MacBook Air is gone. The new Air’s sleek design
takes the display glass right to the edge of the enclosure, forming borders that are 50% narrower. It features a 13.3 inch display. And, when it comes to resolution, we’ve taken the pixels
and quadrupled them. Providing four times the resolution, for over four million pixels. And, even with this
narrower border design, we were still able to
keep the FaceTime camera at the top of the display. The MacBook Air has another new feature that customers have been asking
for, and that’s Touch ID. (clapping) And, to enable Touch ID, the new Air comes with Apple’s T2 security chip. T2 also features an SSD controller, which has automatic on
the fly data encryption, offering the most secure
storage of any notebook. The new MacBook Air has our
latest generation keyboard with keys that offer
four times the stability over the previous generation. A modern keyboard deserves to be paired with a modern trackpad, so we replaced the old diving board version with a new Force Touch trackpad. Now, whether it’s in dorm rooms, or lounging on the sofa at home, we know customers spend a lot of time watching videos on their MacBook Air. So, we wanted to make a
better sound experience. It is 25% louder, it
has two times more bass, and wide stereo sound. So, the new MacBook Air has
two Thunderbolt 3 ports. There’s an eighth
generation, dual-core CPU, along with the latest
Intel integrative graphics. And, it also supports up to
16 gigabytes of faster memory, which is double the capacity
of the previous Air. It has the same great 12 hours
of wireless web browsing, but now has up to 13 hours
of iTunes movie playback. The new Air has an unbelievable 17% less volume than its predecessor. (clapping) It’s just 15.6 millimeters, which is 10% thinner
than the previous Air. So, the new MacBook Air is configured with eight gigabytes of memory, a 1.6 Core i5 processor
with turbo up to 3.6, and 128 gigs of storage. And, we’ll start at $1199, making it the most affordable Retina
Mac we’ve ever offered. You can order it starting today. And, it will be available next week. – Now, there’s another
small but mighty Mac our users have been waiting for. – I can’t wait to tell you about the biggest update ever
to the new Mac mini. Now, I’m sure you’ve noticed that we’ve given it an awesome space gray finish. The number one thing our
customers wanted us to do is give it more powerful processors, so now every Mac mini
starts with four cores. But, we didn’t think that was far enough. So, we’re also giving Mac mini
six cores processors as well. And, these aren’t mobile parts, no. These are higher power,
eighth generation CPU’s, with faster graphics too. Ripping through traditional desktop apps like Logic and Photoshop, and workflow apps like
MainStage and Compressor. Making this by far the most powerful Mac mini we’ve ever made. So, the new Mac mini can now
go up to 64 gigs of memory. (cheering) And, not only is this memory faster, it’s also an SO-DIMMs, something we know our Mac mini customers
will really appreciate. And, every new Mac mini also has the Apple T2 security chip,
with its many new features, including HEVC video and code that’s, get this, 30 times faster. The new Mac mini has an
entirely new thermal system, with double the air flow
while still being super quiet. With Gigabit Ethernet, four, count ’em, four Thunderbolt 3 ports, an HDMI port, two USB-A ports, it can
connect to almost anything. The entry config has eight gigs of memory, a 3.6 gigahertz quad-core processor, and 128 gigabyte SSD. And, it starts at just $799. You can order it starting today. And, it’ll be available next week. – Today we’re announcing
an all new iPad Pro. It’s gonna push what you can do on iPad, or on any computer, even further. And, here it is. (upbeat music) – We’ve always felt that the iPad should be all about the display. And, in this new iPad Pro, we have an LCD that stretches from edge
to edge, and top to bottom. Now, we achieved this design by rounding the corners of the display, using the same Pixel Masking
and anti-aliasing technology that we introduced in the iPhone XR. And, just like in the XR, we call it a Liquid Retina display. It is packed with our most
advanced technologies, like Wide Color, True Tone, ProMotion, and, of course, support for Apple Pencil. This is the same take anywhere size you loved in the 10.5 inch design, but now with an 11 inch display. And, it has a quarter million more pixels. And, this is the new 12.9 inch iPad Pro. (cheering) It’s now almost exactly the same size as an 8.5×11 piece of paper. These new iPad Pros are
just 5.9 millimeters thin. In the case of the 12.9 inch, that’s nearly 15% thinner than before. And, it now has Face ID. But, bringing it to the iPad Pro meant we had to optimize the cameras, and we even had to retrain
the underlying neural networks to work specifically in all the
ways that you use your iPad. Portrait, landscape,
attached to a keyboard, and no matter how you
use these new iPad Pros, they are always right side up. Now, with support for Face ID, you might’ve noticed there’s
no longer a home button. Well, no home button means that
all those familiar gestures from the iPhone X, now come to the iPad. So, for instance, you can swipe down from the upper right hand
corner, to get to control center. You access the dock by
swiping up from the bottom. If you continue swiping up and pause, you get to the app switcher. And, you can even swipe
along the bottom edge to quickly switch between
your most recently used apps. ‘Cause these new iPad Pros are powered by the all new A12X Bionic. The A12X features an 8-Core CPU, with four performance cores,
and four high efficiency cores. And, with our latest generation
performance controller, multi-threaded workloads can now leverage all eight of those cores simultaneously. Single core performance is up by 35%, compared to last year’s
already really fast iPad Pros. Multi-core workloads are
now up to 90% faster. The A12X Bionic has an all new, Apple designed, 7-Core GPU, that delivers two times the performance
of the previous generation. On board the A12X, and coming
for the first time to an iPad, we’ve our latest generation
of the Neural Engine. And, just like in the
A12, the Neural Engine is capable of delivering an unbelievable five trillion operations per second. And, this year, we have a
new fast storage controller on the A12X, which enables up to one terabyte in storage capacity. And so, in these new iPad
Pros, we’re moving to USB-C. (cheering) This brings a whole new set of capabilities to the iPad Pros. Like connecting to accessories that change how you use your iPad, cameras, musical instruments, or even docks. Or, connecting to high resolution, external displays, up to 5K. And, with USB-C you can connect
to these data accessories and displays at the same time. We think our Pro customers
are really gonna love this. And also, for the first
time on these iPad Pros, we now support charging out over USB-C, so you can even charge your
iPhone when you’re on the go. And, with these new iPad Pros,
the second generation Pencil has been completely redesigned. The new Apple Pencil attaches
magnetically to the iPad Pro. It automatically pairs and
starts charging wirelessly. And, this year there’s a whole new way of interacting with the Apple Pencil. Just tap twice on it to switch modes. In Notes you can switch between your current tool and eraser. And, in other apps this
behavior will be customizable, which puts even more control
into our users hands. It’s amazing how much performance we’ve packed into these iPads. The 11 inch iPad Pro is offered in these four storage options. And, it starts at $799. The 12.9 inch iPad Pro is offered in these same storage options. And, it starts at $999. Customers can start placing orders today. And, they’re gonna be showing
up next week, on the 7th. – These are the most exciting
iPads we have ever created. This doesn’t just change
the way we think about iPad, it changes the way we
think about computers.

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100 thoughts on “Apple iPad Pro and MacBook Air event in 9 minutes”

  1. killthetime says:

    it does change the way apple think about it products too. Apple disapponting year after year. iPhone 5S will be my last apple product now .. rest in peace , good apple brand!!

  2. jim bryan dela cruz says:

    ipad pro— LCD still 😰

  3. Ramiel XI says:

    I always love reading jokes about Apple's "new" products

  4. SUPERSS90 says:

    But remember all we need is your money. We won't let you Customize it or fix it and with every update we will slow it down. Why cause we are Apple and you are or Bitc*..

  5. Saad Parekh says:

    Surface pro > ipad pro

  6. Ervin B. says:


  7. Matt F says:

    So this MacBook is revamped for early 2017! These features all came out with the previous generation MacBook Pro. There is nothing new or innovative about this MacBook. The only shocking (and kind of ironic) thing about this reveal is that they brought the MacBook Air out of its grave. Are people actually going to buy into this? Get a late 2015 MacBook Pro with way more power, force touch, a better trackpad, better Retina display. Come on people..

  8. Ervin B. says:

    MAcBook Air? a joke! Lenovo Yoga has all that since months

  9. robizzlor says:

    You could also just show a trash can for 9 minutes. Tip for your next video. Saves also a lot of production money.

  10. Mad-Cyantist says:

    IPAD pro fixin to be 2K

  11. MK says:

    The most AFFORDABLE….YEAH…RIGHT…😂😂😂😂

  12. Juan Gabriel says:

    Wheres the mini that can edit video?

  13. Saleem umar says:

    Why do they act like kids in Disneyland? 🙄 I mean it's not like they are life changing inventions.😒

  14. Deividas Brasas says:

    Fastest we ever made…

  15. Rafal Kaczmarek says:

    0:35 – … takes the display glass right to the edge … hahahahaha … seriously?! It looks like 2cm on the sides and almost double that on top and bottom to me. Such a bullshit …

  16. AMN O-Jay says:

    The best thing they showed was the Pen lol.

  17. Chernobyl Denier says:

    Those iPads are like the final nail in the coffin of Android and Windows tablets. Nothing else comes close in Apps available, hardware performance, user experience, pen support and that god damn screen. It's a complete victory lap for Apple in a market that has become totally stagnant outside of Apple.

  18. León Domingo says:

    They have said "affordable" in a Apple presentation. What a joke!
    Apple has Air in the head

  19. Spoopi Boi says:

    Wonder how amazing an android event would be.

  20. Frank Hodges says:

    Has beebom copied your 9 min idea every year? I just noticed it

  21. Adria Gutawa says:

    time to buy $799 power bank with liquid retina display

  22. Yonghing says:

    old tech…

  23. Kenneth Racines says:

    Wow Ipad Pro and MacBook Air 😱
    But the Price, WTF😪 nevermind🙃

  24. Bevan philip says:

    so there is pretty much no differenece between a macbook pro and a macbook air

  25. 64 bit says:

    Rip other manufacturers

  26. kotomoidealmcky says:

    my phone has 256gb and it cost less than USD900, what a joke Apple?

  27. Angelo Abela says:

    All Apple seem to be doing is catching up. Let me know when the ipad Pro starts running a full desktop environment

  28. Movies Dumbledore says:

    U ppl blame China ……

  29. Deezy Nutzy says:

    Is that made of air

  30. dudeinthesea says:

    ZenBook S UX391UA 1.00kg New MacBook Air 1.25kg ………

    MacBook Heavier-than-Air

  31. harsh thakor says:

    Did she say custursome?*

  32. Behaters 787 says:

    What about tge macbook pro and imac pro

  33. Tongkat Ali-Activ Plus says:

    Next launch I am gonna rename it Maxpricebook.

  34. Tony Dcruz says:

    An over priced slate damn 🙂

  35. Daniel Jalomo says:

    Still no touch screen on the air lmao

  36. Airaj Ahmed Khan says:

    4:40 sounded like Christopher walken

  37. alienboyguitar says:


  38. yahaya abubakari says:

    I'm a big fan of Samsung but honestly when it comes to Ipads, Apple is like Barca and it's competitors are like the easy 5 goals scored in the net of Madrid during the El classico 😂😂😂

  39. D Boer says:

    apple products are rubbish…

  40. Narin San says:

    WHY IS IT SO HARD TO PUT 128gb for lowest spec ipad pro?

  41. Dan says:

    the thinner ipad or any tablet.. isnt good….. when something needs to repair or replace… once is open… u might as well buy new one. because is too fragile

  42. Diamond says:

    Apple died when steve jobs died

  43. Dan says:

    year 2009 when i had the ACER android tablet… i often used the ACER tablet to recharge my phone.

  44. Meng Frank says:

    dualcore i5
    In 8102

  45. Michael McNamara says:

    Ok I’m a windows and android user, but that new ipad pro makes me want to convert my religion to Apple 🍏

  46. Brian G. Luna Mota says:

    I mean u know a oled display rgb keyboard face I'd would help on the mac but mean we didn't "ask" for it

  47. Mikey Estrada says:

    remember when ipads used to cost 599 🙁

  48. Vasco Ambrosio says:

    what to do when you want to repair it? buy another.

  49. Aditya FF says:

    Its good, but i cant afford it

  50. Gaurab Panthee says:

    Somebody please gift me the Macbook Air

  51. Tikslolo says:

    Guys notice that Johnny Ives didn’t speak? Or did he? I don’t know I didn’t listen through the whole thing.

  52. Clipper1094 says:

    I was feeling buyers remorse for a bit there because 4 weeks ago I got a 13” Pro from BestBuy for a little under $1100. Then they announced the “affordable” price of the new Air and I was like nahh I’m good. 😂😂

  53. jiaozi0323 says:

    As a user of the previous gen iPad Pro, i don’t think it’s THAT attractive to upgrade to the new gen. It looks better, runs faster, but not worth the extra money. In 2018 still good to purchase the previous gen.

  54. Akın Özer says:

    Well done Apple well done!

  55. LonyXX says:

    1200 for a dual core… shame

  56. Phil Spencer says:

    In other news, Apple idiots get scammed again

  57. Jedisofreddit says:

    1199 "Affordable"

  58. TobyRecorded says:

    It looks the same as The macbook

  59. Amro Marzouk says:

    The clapping drives me crazy

  60. Peter Tran says:

    It’s official. Every product from Steve Jobs era has now been completely refreshed. The MacBook Air and Mac Mini being the last products Jobs announced.

  61. Crazy Comments says:

    Still no option to use a mouse… Makes no sense. I love using excel on iPad and having to touch a cell with my finger. Very user friendly…

  62. Carter says:

    when the people presenting dont know anything about CPU's. SMH

  63. Satya BHAN says:

    The font at 6:50 .. Ahhh my eyes!!

  64. Тим Логин says:

    Lol….apple went in a wrong way

  65. James W says:

    Congrats you just made the surface pro, Apple

  66. Sam T says:

    No joker, these actually look very good, but can u pls cut down on the price a LITTLE bit, apple?

  67. Ra y says:

    Say the only affordable product from Apple is this iPad 6th generation rn? I mean under 300 to 350$?

  68. Aaron Dungsss says:


  69. 100 subs please says:

    Why some phone has headphone jack is cheaper than those who dosent?

  70. Maximus Gigantos says:

    iPad + iPhone5 = New iPad Pro

  71. sec sd says:

    magnets will change the world 😀

  72. Sinval Pinheiro says:

    Marketing 99%

  73. Anthony says:

    "These are the most exciting products we have ever created" I'm kinda becoming sick of this apple marketing phrasing used since 2011!!

  74. Anthony says:

    "These are the most exciting products we have ever created" I'm kinda becoming sick of this apple marketing phrasing used since 2011!!

  75. Jonathan Lacombe says:

    We also call it the ipad Surface…

  76. Giz Gad says:

    I really want to love the iPad for high-end productivity. But I am not so sure that is possible. All they have to do is add mouse support.

  77. Spyder G O G says:

    Does it have Animoji please reply!

  78. Sebastien says:

    Why does apple still have Intel chips for macbooks? Are the iPad CPU's not capable of running macos ?

  79. fontie. lb says:

    Why on earth would they simply stop selling the iPad in gold and rose gold 😣😣 I just can't understand…

  80. Mack Leydo says:

    meanwhile here I am stuck with a macbook pro 2011 lmao

  81. BangARanggg says:

    Consume! Consume! Consume!!!

  82. Will says:

    Level of salt in comments is unreal. Maybe stop watching 10 min videos about Apple if you're going to get so tilted.

  83. xXGraceGusXx says:

    Tbh I prefer buttons like if u agree

  84. Mark Apsolon says:

    Nice. Any extra charge for the NSA backdoor you can not talk about?

  85. Ganeshkaran Mouralidaran says:


  86. Victor QuyUy says:

    Love the new iPad and new Apple pencil :D. Just not a fan for TC's presentation >.<

  87. Side Effects says:

    Abeebadabeebada that's all folksss

  88. Reyner Giovanni says:

    iPad ftw!!

  89. RMACAO87 says:

    Very Surfacy… Except for the price.

  90. Anwar Ansari says:

    Teri maki chute jhatu company tumhari maa ko chodu ek ipad liya uska ka Apple ID Lag gya to company wala bopta ha Apple id nahi chutti hai

  91. Hackman says:

    2:15 is apple foreshadowing future tech!!??

  92. Widya Novitasari says:

    Who’s the speaker?

  93. Leo Eckstein says:

    Hat das auch irgend ein deutscher angeschaut

  94. Ronald Weidner says:

    I thought Phil Schiller was going to do the presentation.

  95. echo de guzman says:

    all new bending ipad pro

  96. saba1978 says:

    bendpad that is the real name for new ipoop products

  97. Brick Collision Animation says:

    Steve jobs
    Would scream his head off

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